Don’t give us a sticking plaster
by Dr Anna Conolly
About a month ago I was sitting in a packed cinema.
As the pre-film adverts played in front of me, I was distracted and I started to feel guilty about being there on a Sunday afternoon – was all my children’s school uniform ready for Monday morning or had I left some in the washing machine? Then, suddenly my attention was held by the large image of an ambulance, covered with bloody tissues, after treating a trauma, with a member of an ambulance crew, slightly removed, looking at the mess then walking away.
Still from 'Sicker than the patients' by Frontline19, 2024.
This was followed by similar scenarios such as family members on a hospital ward singing happy birthday to their father, supposedly a cancer patient, as a male member of staff watched or a nurse broke bad news to a couple in a side room. These scenarios were followed with individual shots of healthcare workers being overcome with emotion in various places, such as a nurse who broke down in a supermarket. All filmed as if taken by CCTV cameras with loud sound editing which captured the healthcare workers unsteady breathing, the film appeared very realistic and was completely effective in making you feel real empathy for healthcare workers.
I was pleased to see such a successful film had been made and was receiving widespread coverage when the jarring tag lines drifted onto the screen:
With over half suffering from poor mental health many NHS staff are sicker than the patients. Not that they would ever let you see it. Donate now so we can provide the therapy they urgently need.
Sticking Plaster
I almost screamed No! at the cinema audience. The advert, made by Frontline 19, an organization who received backing from Boris Johnson to help healthcare workers during and after the pandemic, positioned mental health support, paid for by charitable donations from the public, as the solution for the healthcare workers mental health crisis in the UK.
I am a researcher, and I have been working on workforce wellbeing for the last 3 and half years. The images that the advert displayed did not surprise me, however, I was more than a little irritated by the messaging used at the end. Because the images shown in the advert were so emotive I was cross that such a powerful film could be used to support an agenda that only represents a ‘sticking plaster’ approach to providing support for healthcare workers in the UK. I believe that chronic underfunding has led to systemic and cultural failings within the NHS. It is the organisation that requires healing, in order for the workforce to have a healthy environment in which to do their jobs.
Social Justice
Social justice has always provided the bedrock of the provision of healthcare in the UK. Founded in 1948 on the principle that healthcare services ‘are free for all at the point of delivery’ the NHS was, for decades, the envy of many countries. However, decades of little or no workforce planning, underfunding of the health service workforce, and massive staffing shortages have led to significant structural challenges.
Even before the pandemic, pressure in the health and care system was taking its toll on staff and was not sustainable. Reports described staff as running on empty and as the shock absorbers in a system lacking resources to meet rising demands. Excessively over-worked staff who suffer from mental distress and trauma due to not being able to provide the care they feel their patients are entitled to does not chime well with the social justice principles the NHS was founded upon.
I would argue that the chronic underfunding has gone too far and sticking plasters are no good to those who work within the NHS. Our government must acknowledge the scale of investment and organisational culture changes that are needed to keep the NHS going and ensure the health of both our healthcare workers and patients.
If you are a nurse or health worker who is in need of support, we have a range of support links here.